[BU Experts] Wellness in Hospitality: The Increasing Need for Education
Leora Lanz, Executive Director of the Online Program and Associate Professor of Marketing at BU’s School of Hospitality Administration, explores how wellness is becoming a core component of hospitality marketing. Drawing from her experience teaching advanced experiential marketing, Lanz illustrates the importance of incorporating wellness into brand positioning, guest experiences, and marketing strategies. Her students’ […]
[BU Today] The Year in Pictures: A Look Back at 2024
BU photographers pick their 20 favorite photos of the year By BU Today staff Melissa L. Gilliam’s historic inauguration as Boston University’s 11th president marked a year filled with moments of connection and vision, including her visit to the School of Hospitality Administration (SHA) on July 3. Just two days into her presidency, President Gilliam engaged […]
[WalletHub] Best Foodie Cities in America (2024)
By Adam McCann, WalletHub Financial Writer Source: WalletHub Leora Lanz, Associate Professor of the Practice and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, provides valuable insights into the evolving world of “foodie” culture and its accessibility in cities across America. She talked about how food enthusiasts—whether fine-dining connoisseurs or street […]
[CoStar] Shift focus on your hotel’s digital spend and marketing mindset
By Leora Halpern Lanz HNN columnist Published version in CoStar- Full article below: As hoteliers enter the critical phase of budget planning, it’s imperative to scrutinize where digital marketing dollars are allocated and what outcomes they drive. With a myriad of platforms and strategies available, it’s easy to spread the budget thin without reaping significant returns. […]
[BNN Bloomberg] The Summer’s Most Stylish Status Symbols Come from Luxury Hotels
By Sarah Rappaport Leora Lanz, Associate Professor and Executive Director of Online Programs at Boston University’s School of Hospitality Administration, offers her expert perspective on the growing trend of luxury hotel merchandise as a status symbol. Lanz said that branded items from upscale hotels are becoming increasingly popular among millennial and Gen-Z consumers, who value […]
[CommonWealth Beacon] Boston Common restaurant closing, city seeks new tenant
Leora Lanz, SHA associate professor, provides valuable insight into the challenges of operating a restaurant in a unique location like Boston Common. She emphasizes the importance of marketing strategies, such as placing signs on surrounding streets and creating a strong sense of place, to establish the restaurant as a destination for both locals and tourists. […]
[BU Today] A Busy First Week for BU President Melissa L. Gilliam
In her first week as Boston University’s new president, Melissa L. Gilliam dedicated time to connecting with the university’s vibrant community. Among her many stops, she visited the School of Hospitality Administration (SHA), where she engaged with SHA Dean Arun Upneja and the dedicated faculty and staff. Dean Upneja, along with the SHA team, provided […]
[NY Post] Professor who super-commutes from LI to Boston explains why it’s less stressful than going into NYC daily
She’s trained for this commute. A professor who has super-commuted from Long Island to Boston for the past 10 years says she prefers the lengthy roundtrip Amtrak ride each week over the daily grind of going into New York City. Suffolk County resident Leora Lanz, who teaches at Boston University where she’s also an assistant […]
[Luxury Daily] Luxury hospitality heating up in South Pacific
Ultra-high-net-worth individuals (HNWIs) are demonstrating a thirst for far-flung getaways. To appease their adventurous spirits, top-end travel brands are increasingly taking to the sparkling waters and lush islands of Oceania. Heating up operations in remote spots around the South Pacific, the expansion efforts and exclusive programming of international luxury names reveal a thriving vacation destination. […]
[Boston.com] Guardian columnist thinks Boston eats too many bowls. Do we?
If you’re visiting Boston for its food, you’re most likely eating the city’s delicious seafood, staying warm with clam chowder, grabbing a cannoli for dessert in the North End. But are you buried in bowls? The city was visited by a European guest recently who then shared her experience in an opinion piece for The Guardian. Writer Emma […]