波士顿大学

营销与传播

Photo: Two men posing next to each other. The one on the left has gray hair, glasses, a dark jacket, and a patterned shirt. The one on the right has gray hair, a blue sweater with buttons at the top, and khakis

营销与传播

COM将开设新的媒体创新中心，以提高社会影响力

2025年2月11日

社交媒体

“太有胆量”缺乏远见

2024年10月18日

Photo: Allegiant stadium in Las Vegas, where the Superbowl will be held in 2024

营销与传播

瑞安·雷诺兹、汤姆·布雷迪和小猪佩奇：品牌为今年的超级碗广告做大了

2024年2月8日

Photo: Palestinians inspect the destruction following the attack on the Ahli Arab Hospital, which killed dozens of civilians. Photo by: Mohammad Abu Elsebah/picture-alliance/dpa/AP Images

虚假信息

错误信息，虚假信息和以色列-哈马斯战争

2023年10月23日

Photo: A woman in a white collared shirt stands with hands clasped and a soft smile in front of a white wall.

气候变化

COM学生的UROP气候项目让她有机会去华盛顿旅行

2023年8月2日

社交媒体

辉煌?妄想吗?理解埃隆·马斯克为何将Twitter改为X

2023年7月25日

Photo: Group photo of various students standing in front of a large window and smiling and holding up certificates that read "Grandlabbies".

赞誉

学生为乔巴尼、名人游轮等创作广告

2023年6月8日

Photo: A collection of small photos depicting animals, one for each letter of the alphabet. For example, A is for African Elephant and B is for Bison. Text at the top reads "The Species ABCs. Protecting the planet protects every species, from A to Z."

传媒学院

COM学生为夜班酿造和世界野生动物基金会创造了成功的营销活动

2023年5月5日

Photo: A young dark-skinned Black man models blue scrubs and a white lab coat in front of a large rose bush. The name "VERDE" is shown to the left of him in bold, white letters.

学习公共关系

COM的PRLab接受医疗服装品牌VERDE作为客户

2022年12月16日

Photo: A Dunkin' donuts branded paper cup of coffee and a chocolate frosted donut with rainbow sprinkles lies on a Dunkin' Donuts brown paper bag is shown on a dashboard.

商业与法律

唐恩都乐新奖励计划为何惹怒了这么多顾客

2022年10月31日

A newspaper burns. On the page the words Climate Change can be seen burning. The image has a greenish tint to it. There is a large red circular overlay on the left with a question mark inside.

听现在

如何与气候变化否认者对话？

2022年9月26日

Photo of David Ortiz on stage with Questrom Prof. Susan Fournier in the Questrom auditorium during a one-hour Q&A on May 5. Fournier, a white woman who wears a black skirt and black and white blouse, claps her hands and smiles. Ortiz, a middle-aged Black man, is seen seated and smiling wide; he wears ripped jeans, a gray graphic tee and sunglasses. Next to Fournier on the ground is a canvas bag with the number 34, Ortiz's number, and behind them is a large red backdrop that reads "Insights@Questrom: LIVE"

Questrom议长

老爹访问波士顿：“我为这个小镇感到骄傲”

2022年5月5日

Photo of Puppeteer Leigh Baltzer, owner of Through Me To You Puppetry, smiling and waving at her computer as she attends a BU business course virtually from her Brookline home Feb 28. Baltzer is a middle-aged Asian American woman with shoulder length black hair, glasses, and she wears a tan sweater and series of chunky necklaces and bracelets.

小型企业

新训练营将当地企业与波士顿大学教员配对

2022年4月1日

Photo of Will Smith, right, slapping presenter Chris Rock on stage before presenting the award for best documentary feature at the Oscars on Sunday, March 27, 2022, at the Dolby Theatre in Los Angeles. Both men are dressed in suits. Rock winces in pain and shock, and Smith's hand is at the end of its swing.

通信

公关危机：如何处理威尔·史密斯的奥斯卡耳光

2022年3月28日

photo of two men holding hands and staring into each others eyes.

营销与传播

为单身或孤独的人重新思考情人节营销

2022年2月9日

社交媒体

Facebook/Meta股价暴跌：Facebook见顶了吗？

2022年2月8日

Photo of a blue “Hampton Inn & Suites by Hilton” sign hanging off the side of a stucco building with a pineapple tile at the corner. In the background, a palm tree and red roof is seen.

营销与传播

学生为流行连锁酒店设计假设的疫情后营销计划

2021年5月11日

A photo of someone with gloved hands holding a vial that reads "COVID-19 Vaccine" and a needle. A patient is in the background wearing a mask and holding their sleeve up in preparation of receiving the vaccine.

COVID-19疫苗

如何对抗疫苗错误信息

2021年2月24日

In the zoom screenshot, there are 13 video windows in which each person waves. Starting from the top left, is “maya, PST,” “becca, EST,” “ryan, PST,” “magdalene, EST,” “ani, GMT,” “ina, EST,” “sanjana, ICT,” “marisa, EST,” “rachel, EST,” “aimee, MST,” “archelle, EST,” “Kacia, HST,” “Geneve, MST.”

营销与传播

COM学生，新校友通过新的公益机构提供免费公关服务

2020年12月15日

Illustration showing a donkey and elephant pulling the White House in opposite directions

政治

2020年大选：紧张的一天变成了不确定的夜晚

2020年11月3日