Read the latest research from Digital Business Institute Fellow Garrett Johnson, Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google’s Privacy Sandbox, , October 2024
Artificial Intelligence and Competition Policy, by Andrei Hagiu and Julian Wright,International Journal of Industrial Organization, January 2025
Digital Business Institute Fellow Marshall W. Van Alstyne co-authored this article with David J. Bryce and Jeff Dyer in the May/June 2025 issue of Harvard Business Review. “Seven of the world’s 10 most valuable companies have launched platform businesses, as have over 60% of unicorn startups. Many companies that didn’t start out as platform businesses—from […]
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […]
The Digital Business Institute, in partnership with the Boston Blockchain Association, Ava Labs, and the Massachusetts Technology Collaborative (MassTech), hosted the Beantown Showdown – blockchain-centered Hackathon and Business Case Competition. The competition awarded $15k in prizes and attracted student competitors from many different colleges and universities. Special thanks to Ryan Hawkos, Digital Business Institute Research […]
How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into the practical applications of causal inference in marketing experiments. Learn how businesses leverage causal methods to optimize campaigns, measure true impact, and drive better results.
2025 Radar List for Thinkers50: Digital Business Institute Fellow, Gerry Tsoukalas, Dean’s Research Scholar, Associate Professor, Information Systems, was named to the 2025 Radar List for Thinkers50. Each January, the Thinkers50 Radar highlights 30 emerging thinkers whose ideas are set to shape the future of management. This prestigious list recognizes fresh talent and groundbreaking insights, […]
by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and Marshall W. Van Alstyne, Harvard Business Review, December 2024 Artificial Intelligence has witnessed a remarkable surge, captivating researchers, product teams, and end users alike with its transformative potential. But despite its recent popularity, AI is only successful in solving problems with very specific features. In this article, […]
Marketing thought leader Eric Seufert recently hosted JP Dubé (University of Chicago) and John Lynch (University of Chicago) on his Mobile Dev Memo podcast to discuss the hot topic of privacy regulation and regulation. The three discussed recent research co-authored by leading academics including Questrom Digital Business Institute’s own Tesary Lin & Garrett Johnson. The […]
Call For Papers: Boston University Questrom School of Business Twelfth Annual Platform Research Symposium July 14-15, 2025 Submissions Due: April 11, 2025 We invite you to submit your best platform research to the Boston University Platform Summit.