Bianca Garcia

Bianca has 20 years of agency and brand experience, with a focus on media strategy development, omni-channel media planning and buying and nurturing key partner relationships.

She currently leads the global digital media capability at Finn Partners, an integrated marketing company. She has worked for globally renowned ad agencies like Digitas and Leo Burnett, as well as award-winning boutique ad agencies in Boston like Overdrive, Small Army, and Genuine and IPG Company. She has experience on both B2C and B2B, working for brands like: Victoria’s Secret, ASICS, Saucony, Harley-Davidson, Red Bull, Garmin, Staples, LoJack, John Hancock, Akamai and Pfizer.

Bianca grew up in the Philippines before moving to Boston. She is an advocate for utilizing data and audience-driven insights coupled with a vibrant dose of storytelling. During her free-time she works as a food blogger and influencer.