Students pose at award ceremony Young Ones.

karen Shi和Iraj Chaudhry在纽约市的Young Ones庆祝。图片由施凯仁提供。

COM广告学生在年轻的比赛中获胜

2024年5月15日
推特 脸谱网

分享

COM广告学生在年轻的比赛中获胜

在本周于纽约举行的Young Ones广告奖上,COM学生为芬达(Fanta)设计的广告赢得了三支梦寐以求的铅笔。

The campaign, “Fanta Slurp Juice” by advertising graduate students Kairen Shi and Iraj Chaudhry, earned the top Gold Pencil prize in the Gaming category, Silver for Experiential & Immersive, and Bronze for Integrated Campaign.

“芬达果汁”活动。

COM学生Ethan Chandler、Polina Silkina和Drew Demeterio为芬达设计的项目“I Wanna”获得了综合运动类优秀奖。

Make it Peanut Better” for Teddie Peanut Butter, a design project by COM’s Maria Paula Arizabaleta, received a merit award in the Brand/Communication Design: Rebranding category.

“我们为今年获奖的作品和学生们感到非常自豪,”COM的广告实践教授道格·古尔德(Doug Gould)说。“Many teams of BU creative students did remarkable work this year that may not have placed but is still exceptional.”

Pegeen Ryan, professor of the practice, advertising, at COM, added, “Once again our Portfolio students showed they can compete on a global stage and succeed. 祝贺获胜者和所有参赛队伍。这项工作令人印象深刻,我们很自豪你能代表我们的项目。”

“我想要”芬达广告。
“让花生更好”品牌重塑。

The Young Ones是由The One Club为学生和应届毕业生举办的全国竞赛,分为四个竞赛:ADC(涵盖插画、艺术指导、电影制作和建筑等学科)、One Show(广告创意简报)、Portfolio(单一学科的作品集)和TDC(字体、字体设计和排版)。

The awards helped propel Boston University to No. 12 in the Global Creative College Rankings, as tallied by The One Club for Creativity.