行业内Kat Irannejad

Kat Irannejad(97届)帮助经营一家顶尖的女性创意机构。Portraits of Irannejad were created by illustrators Steph Ramplin (left) and Dennis Eriksson, clients of Irannejad’s.

自从卡特·内贾德还是个小女孩的时候就发现自己喜欢画画,视觉艺术一直是她生活的重要组成部分。对绘画的热爱使她走上了梦想的道路:插画经纪人。

After Irannejad (’97) earned her bachelor’s degree in painting at BU and an MFA in painting and art history at Pratt Institute, she worked in arts administration at the Smithsonian American Art Museum before taking on an array of jobs: photo editor at the New York Observer, where she worked with legendary illustrators like Barry Blitt; 为几本《国家地理》图书编辑插图;也是英国插画公司的艺术家代表。在那段时间里,她发现了自己真正的激情所在:将艺术家与客户联系起来,帮助他们制作引人注目的出版物、广告和产品。

作为一名插画代理,内贾德利用了她在以前的工作中学到的技能,以及她早期作为画家的经历:“我发现,让客户知道我来自一个我能理解他们所做的所有参考资料的背景,这一点很重要。如果他们说,‘我们在寻找一个有罗伯特·朗戈(Robert Longo)风格的艺术家’,我能理解。”In 2013, Irannejad and fellow artist rep Kristina Snyder cofounded the illustration agency SNYDER (formerly Snyder New York).

“It brings me genuine joy finding great talent and pairing them up with the world’s best brands—getting their work in the New York Times, on book covers, seeing their work in airports, in malls, on billboards,” she says. 在这里,她分享了自创办SNYDER以来学到的一些见解。

选择由内贾德的客户工作。施耐德提供,左起为《华盛顿邮报》化妆室,奥蕾莉亚·杜兰德和本·费恩利

毫无歉意地坚持你的信条。

在一个基本上由男性主导的行业中,斯奈德是一家女性所有的经纪公司,致力于支持多元化的艺术家群体。

“我真的为我们所建立的一切感到骄傲,”内贾德说。“代表性对我们来说真的很重要。”

斯奈德的任务之一是做公益工作。他们将艺术家与组织的活动配对,包括当我们都投票时,Water.org,水援助,人权运动和特雷弗项目。

“我们对我们的政治非常直言不讳,我认为从历史上看,这对公司来说是不受欢迎的。从一开始,这对我们就很有利,因为我们就是我们,我们欢迎我们的艺术家做他们自己。”

热爱你所做的一切。

内贾德称自己是大器晚成的人,因为她花了很多年才找到自己的激情。

“我喜欢星期一的早晨。I genuinely love what I do, and I think the artists I work with see that, and the clients do too,” she says. “When people want to buy a product because it has beautiful artwork and packaging created by one of my artists, or if they notice a TV commercial, social media campaign, or mural, and it makes them pause for a second—it brings something that is a reprieve, a visual piece of joy—I think people underestimate the power that has.”

 

Libby VanderPloeg, one of Irannejad’s clients, created the animation Lift Each Other Up, which went viral shortly after the 2016 election.