Similar to many mainstream publications you’re likely familiar with, BU has a rule to allow the use of editorial mastheads to identify our storytelling websites and publications. They’re still part of the BU Brand, but these storytelling pieces have unique mastheads to help extend the BU Brand as well as to capture attention and engage readers. In all of these storytelling pieces, the BU plate is displayed as well to clearly signify that the publication is part of BU.
Masthead example:
In use:
Masthead example:
In use:
Masthead example:
In use: