Effective communication skills are key to the success of any manager or executive as you persuade, inform, and lead your clients, colleagues, bosses, and subordinates. This course explores persuasive verbal and written communication in a variety of management settings, including formal meeting- style presentations as well as strategic written business documents. You will learn to assess your audience, understand the strategic choices available when communicating, and choose the correct strategy for the audience at a given time. Students will learn to construct a persuasive argument and to deconstruct arguments made by others, recognizing and avoiding reasoning flaws. Students will give planned and impromptu presentations that are organized logically and persuasively, and that reflect best practices in using visual aids. Students will also learn best practices in business writing, for example, in writing memos and substantive emails. 1.5 cr.

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