Mass Communication, Advertising & Public Relations
View courses in
- COM CM 481: Media Law and Policy
Undergraduate Prerequisites: Sophomore standing. - Study of the laws that apply to communication practitioners. Topics covered include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, obscenity, and indecency, and the emerging field of cyberspace law. Sophomore standing. - COM CM 501: Design Strategy & Software
Undergraduate Prerequisites: Sophomore standing. - Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Aesthetic Exploration, Creativity/Innovation. - COM CM 506: Governmental Public Affairs
Undergraduate Prerequisites: (COMCM215) - Graduate Prerequisites: (COMCM701) - This course focuses on specialized promotional activities of major and minor political campaigns, and the public relations activities of various government bodies at the national, state, and local levels. Some of the questions addressed by the course are: What are public relations roles in the intensity of the political campaign? How are statements prepared for public officials? How does one interpret policy? How does one handle political media relations? How to handle the inevitable crises that occur in politics and government? (This course was formerly CM444; if you have taken CM444, you cannot take CM506) (Undergrad prereq: CM215.) - COM CM 510: Media Expression and Communication
Undergraduate Prerequisites: Sophomore standing. - This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Digital/Multimedia Expression. - COM CM 511: Art Direction
Undergraduate Prerequisites: (COMCM217, CM417, CM501) - Graduate Prerequisites: (COMCM501, CM717, CM708) - The assignments you'll work on in Art Direction this semester are structured to provide you with the firsthand experience of managing and developing brands for a range of clients. You'll assume responsibility for the strategic insight and discovery necessary to shape the brand's image development and then go on to determine and implement the advertising's consistent, overall design aesthetic. Successful work from these assignments, showcased in your portfolio, will demonstrate your ability to manage the brand development process for 21st century clients. - COM CM 513: Investor Relations
Undergraduate Prerequisites: (COMCM215) - Graduate Prerequisites: (COMCM701) - Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques. - COM CM 518: Creative Video Development
Undergraduate Prerequisites: (COMCM217 & COMCM417) - Graduate Prerequisites: (COMCM708 & COMCM717) - Students develop concepts, create scripts and storyboards, and study execution-based challenges of video production. Students will create extendable advertising concepts for video, designed to succeed in a changing media landscape on multiple platforms.4 cr. Either sem. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Creativity/Innovation, Teamwork/Collaboration. - COM CM 519: Interactive Marketing Strategy
Undergraduate Prerequisites: (COMCM215 OR COMCM217) - Graduate Prerequisites: (COMCM701 OR COMCM708) - Students study how interactive marketing strategy integrates communication objectives with consumer insight and digital execution. How social, digital and experiential media are used to achieve branding, engagement and behavioral goals for organizations in a wide range of business categories. The impact of interactive marketing strategy on the advertising and public relations sectors.4 credits. - COM CM 520: The COMmunicator
Undergraduate Prerequisites: (COMCM331) Consent of Instructor Required - Graduate Prerequisites: (COMCM707) Consent of instructor required - Students write, edit, develop multimedia and social media, as well as work as photographers and graphic designers for the COMmunicator, a website for the Mass Communication, Public Relations and Advertising department. Students also create marketing communication plans for the site. As an online publication, The COMmunicator is updated/ refreshed on an on-going basis, giving students numerous opportunities throughout a semester to submit their work for publication. Editors review and critique all COMmunicator items; students develop/polish their skills as they build portfolios across a multitude of communication writing formats. This course is open only to students in the Mass Communication, Public Relations and Advertising Department. 2 cr. - 有限公司
- COM CM 523: Design and Interactive Experiences
Graduate Prerequisites: CM501 or CM510 or consent of instructor - This course introduces students to principles of interactivity through a hands- on experience designing and building an interactive project (website/app). Students will learn to apply design thinking for interactivity while building a device-agnostic package using modern web technologies: HTML, CSS, JavaScript and related libraries, plug-ins, frameworks and tools as necessary. Students will experience the full design and development process (concept ideation, prototyping, user testing and iteration) in building a functional project. Topics on media technology, animation, accessibility, interface design, information architecture, interaction design, networking, performance, prototyping, responsive design and usability will be covered. - 有限公司
- COM CM 525: Public Relations Ethics
Undergraduate Prerequisites: CM215 or CM701 - This course will acquaint students with ethical standards and expectations society has for public relations practitioners. Through the study of case studies and other readings it will prepare students so they can adequately wrestle with ethical complexities, dilemmas and ambiguities so as to form personal ethical underpinnings for their future careers. 4 credits. Effective Fall 2019, this course fulfills a single unit in the following BU Hub area: Ethical Reasoning. - COM CM 527: Brand Experience Marketing
Undergraduate Prerequisites: (COMCM217 & COMCM417) - Graduate Prerequisites: (COMCM708 & COMCM717) - Today's rapidly changing digital and media landscape calls for strategic and creative solutions that take into consideration emerging consumer behaviors and the new technologies that enable them. In this course, students create content and campaigns that consider the many different ways in which brands engage with their communities - paid and earned media, mobile apps, and branded utility. 4 credits. - COM CM 528: Advertising Copywriting
Undergraduate Prerequisites: (COMCM217 & COMCM417) - Graduate Prerequisites: (COMCM717 & COMCM708) - This course builds on the concept development and copywriting foundations learned in prerequisite courses. Assignments will require the creation of copy for a range of audience segments and media channels. Students will learn to shape copy for video, digital, print, and social media. 4 cr. 1st semester - COM CM 529: Design Strategy & Software 2
Undergraduate Prerequisites: (COMCM501) - Graduate Prerequisites: (COMCM501) - In this course students develop advanced design and new media skills while participating in multi-media lectures, critiques, and hands-on software skill building. While implementing individualized creative processes, students develop strategic projects from concept through to functional new media campaigns. The projects are continually updated to prepare students for emerging opportunities in the communication industry. 4 cr. Either sem. - COM CM 530: Public Relations in Nonprofit Settings
Undergraduate Prerequisites: CM215 - Graduate Prerequisites: CM701 - This course will provide a kaleidoscopic view of the fundamentals nonprofit public relations. Students will study the processes, effects and influences of media relations practices, related to both traditional and new media, in a nonprofit environment. They also will learn the essentials of fundraising and volunteer recruitment/retention and how these can be influenced, in part, by politics locally--as well as across the nation and around the world. The course also will explore types of nonprofit organizations and the breadth of communication management careers available within them. Additionally, the course will study the benefits and cautions of nonprofit-corporate partnerships and the communication management techniques related to forming and managing such agreements. - COM CM 535: Political Campaigns
Undergraduate Prerequisites: Sophomore standing. - Critical evaluation of political campaign strategies and tactics within the sociopolitical environment. The roles of campaign managers, media consultants, pollsters, press secretaries, and field operatives are studied. Analysis of the impact of press coverage, political advertising, and candidate debates on the electorate. 4 cr. Either sem. - 有限公司
- COM CM 548: International Public Relations
Undergraduate Prerequisites: (COMCM215 or CM701) - This course focuses on the global practice of public relations with an emphasis on corporate and agency practice. A major goal of the course is to help students become knowledgeable about the ever-increasing development of public relations throughout the world and the opportunities it offers within corporations, government, business, and non-governmental organizations. (This course was formerly CM448; if you have taken CM448, you cannot take CM548.) (Undergrad prereq: CM215.)
