Undergraduate Prerequisites: COM CM712 - Graduate Prerequisites: COM CM712 - This course offers advanced exploration in the art and science of advertising strategy highlighting the talent and knowledge required for success in this rapidly changing segment of the industry. We will extend the material learned in CM 712 through a deep dive into best practices and evolving techniques used by top advertising agencies, consultancies and the big three platforms, Alphabet, Amazon and Apple to gather and apply information about consumers and brands for use by creative teams and a variety of departments in the advertising and marketing industry.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.