The focus of the course is on two critical domains of modern business: financial and strategic management. Through lectures, readings, case studies, and team projects, the course will introduce students to the complexities and challenges facing today's communications industry manager along with practical understanding of how businesses operate and even succeed despite the obstacles. The goal of the course is to help students understand the fundamentals of business enterprise with an emphasis on how these apply to the media industries. The course covers the fundamentals of a business plan, including revenue models, marketing, venture capital, finance, and accounting in the context of the media landscape. 1st sem.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.