Special Topics
COM CM 561
Undergraduate Prerequisites: CM215 Graduate Prerequisites: CM701 - This special topics course, designed for juniors, seniors and graduate students in public relations, explores the professional, organizational and societal challenges and best practices in modern multicultural campaigns. The course involves lectures, in-class discussions, case study examples, and hands-on workshops.
SPRG 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | McClain | PSY B47 | T 12:30 pm-3:15 pm | 来 |
SPRG 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Hwang | PSY 212 | R 8:00 am-10:45 am | Topic: Media Analytics Undergraduate prerequisites: COMCM 321 *COMCM 561 B1 is open to all MCADVPR undergraduate students that have completed COMCM 321. This course counts as elective credit toward all CM undergraduate degree programs.* Description: This course introduces students to the fundamental principles and techniques of social media analytics, focusing on the collection, analysis, and interpretation of social media data. Emphasizing practical, hands-on experience, students will learn to utilize social media analytics software to understand social media trends, audience behavior, and campaign effectiveness. This class prepares students to navigate the contemporary social media landscape. Pre-existing knowledge of programming languages is not required. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
